About us

Socks from KRAWATTENDACKEL - who doesn't love them?

We have them all in our range: Dachshund socks, fox socks, deer socks, wild boar socks, as well as the brand new tractor socks. And soon we will also have fire brigade socks, horse socks and knee high stockings!

25 customer countries on 4 continents

Our Schaumburg start-up company from Stadthagen (Lower Saxony) has been delighting our customers in Germany, Europe and around the world since 2018. It is not without reason that we are perceived as the “German Happysocks”. From Northern Germany we deliver our colorful socks to the whole world, so far in 25 countries on 4 continents.

There are many reasons to wear our colorful socks, which are popular with young and old alike. You don't have to own a dachshund to wear our trendy dachshund socks. Regardless of whether it's leisure, hobby or job, city or country - you can now see our colorful socks everywhere. The fashionable socks from KRAWATTENDACKEL enjoy great popularity and are particularly convincing due to their high level of comfort. They have a good fit, so that you are right with small feet for variant 36-40 "Small" and with large feet for variant 41-46 "Large". The large size fits some customers even with shoe size 47.

The socks, made from particularly high-quality, combed cotton, are clearly our bestsellers. Whether in the 14 color variants as dachshund socks (from classically subtle to brightly colored), 8x deer, 6x fox or 6x wild boar. Many customers buy the cheaper sets, some also buy the large sets with all 34 variants, which is enough for 1 month without washing socks!

The range is complemented by the 14 new versions of the tractor socks and the 14 models in children's sizes from 0-3 and 4-8 years. Many customers have wanted the right children's socks so that they can be in a partner look with their children when they wear the socks. Of course, we were happy to fulfill this wish of our customers.

Fine silk products from Italy

But not only socks are a specialty of KRAWATTENDACKEL. We also have the right accessories for particularly festive occasions: Ties, handkerchiefs, bow ties and silk scarves made of 100% finest Italian silk and high quality, handmade in Europe (Italy).

We have dachshund ties, fox ties, deer ties and wild boar ties in our current collection. Each tie and pocket square is individually handcrafted in our tie manufacture and is unique.

All pocket squares are hand-rolled. This means that all the edges are rolled up and sewn together by hand. This procedure is used to prevent the pocket square from fraying and to ensure a long service life.

Further information on the manufacture of our ties can be found on our website under „Tie manufacturing process “.

In our online shop www.krawattendackel.de we have the matching cufflinks to completely fashion the ties or bow ties, pocket squares and socks.

Our product range still consists of caps, vouchers of 10 €, 25 € and 50 € and of course we also have protection masks with a Dachshund design on offer.

Our bow ties are a particularly high-quality product. The self-tie bows with dachshund or deer motifs are made in an exclusive and limited collaboration in the renowned Berlin tie manufacturer AUERBACH.

The Auerbach company, just like us, stands for the highest quality and demands, for elegant men's accessories, handmade as ties or bow ties from the finest fabrics and designs. We have succeeded in bringing a small but very exclusive collection of bows onto the market together with the Auerbach company. Limited, of course.

„Sock King of Schaumburg“

We now have over 30,000 pairs of socks in stock!
Meanwhile the KRAWATTENDACKEL founder and owner Jan Schmidt is known as "The Socks King of Schaumburg".

Contact options

If you have any questions or suggestions, you can reach us at any time by email: info@krawattendackel.de

We continuously inform you about new products here in our online shop at krawattendackel.de as well as on TikTok, Facebook and Instagram.

If you are satisfied with our products, please leave us a nice review on our Google company profile.

P.S.: With the KRAWATTENDACKEL discount code ABOUTUS10 you get a 10% discount on the entire assortment.

Yours Jan Schmidt

Company history


Start-up company foundation in Stadthagen (district of Schaumburg, Lower Saxony).


The first collection of dachshund socks.


Establishment of the attic warehouse.


Daily record 80 orders Christmas sales 2021.


Move into our new warehouse (Alte Brauerei Stadthagen) and a look behind the scenes.


The stock is more than 30,000 pairs of socks.

Participation in the 1st Schaumburg experience box.

Opening of the Stadt.Krämerei Stadthagen


1. Countries of delivery

So far 25 countries of delivery B2C on 4 continents.

2. Business partners

Currently 50 Business partners / retail customers B2B.

3. Gender distribution

Exactly 50% of our customers are female / 50% of our customers are male.

4. Return quota

Our return rate has been less than 1% every year since the company was founded in 2018!

5. Customer satisfaction

Our customer satisfaction is 100%. 5 out of 5 stars speak for themselves. Many customers have become regular customers in recent years. KRAWATTENDACKEL is a great success story.